Some Press for Gravity and Grace - Vogue Living Jan 09

Some Press for Gravity and Grace - Houses

Some Press for Gravity and Grace - Artichoke

Some favourable comments

Gravity and Grace has a page editorial article in Vogue Living January / February issue (p44 check it out at the newsagent)

We also received some nice words from
Invisible Spectator
A blog by a Brit living in Australia. My views on life in the "Lucky Country" along with comments on Art & Culture, with an emphasis on Design.
Tuesday, November 18, 2008

Gravity and Grace
This is a great store in Swan Street, Richmond. They have a selection of stylish, well designed furniture from a range of smaller, European manufacturers. This is furniture you won't be sick of the sight of within a couple of years, made to a high standard.They also have a great range of local and European accessories.Highly recommended!
www.gravityandgrace.com.au

a launch

Ruth the artist wishes to hold a launch for her works and who can blame her. They look fabulous in the showroom and should be shown off. I am interested in the concept of selling art in this way and am curious to see how it will go. I believe in the work and feel it is very reasonably priced.

The Hanging

On Tuesday evening the four pictures for our exhibiton were hung. It was an interesting experience watching Marita and Ruth work. It was a joy to see these pictures which I have gotten to know and love through their reproductions hanging on the wall. They really speak to me and look stunning on the walls

November / December Vogue Living -

Is out and available at your newsagent.  The Gravity and Grace promotion is on p231.

an exhibition at Gravity and Grace

We are working with gallerysmith to present the following works by Ruth Fleishman at the showroom. It will be interesting to see how this presentation works as a concept.

Ruth Fleishman
Dwelling series
Ruth Fleishman’s work looks to the way societies and families construct
a sense of place. These concepts stem from her interest in
impermanence, transience and dislocation of the migrant experience
and how these mould identity, relationships to land and home.
The images explore the notion of ‘creating a home’ using modelmaking
as a process for establishing a constructed space. Landscape
digitisation creates a utopian but equally foreign environment that is
unrecognisable as either the mother land or the new country.
Ruth Fleishman received her Master of Fine Arts from RMIT in 2007 after
completing a Bachelor of Fine Arts in 1993. In 2007 she was awarded
the RMIT-Seimens Scholarship and later undertook a residency at the
John David Mooney Foundation in Chicago USA. She has been
exhibiting since 1996 and lives and works in Melbourne.
$1450.00 each (framed)
This exhibition is presented in collaboration with
www.gallerysmith.com.au

Final copy for Vogue Living

We have received the final copy for the VL promotion and it looks good.  Watch out for the November issue in stores from October 17.  Here are the two shots which feature

Vogue Living editorial

Independently of signing up for the Vogue Living promotion, one of their editorial staff 'discovered' us and the store is being photographed for a story in the December issue.  As well the structure will be photographed in a separate shoot for which we will also get a namecheck.  We might get noticed!  Here is the structure chair again.

Vogue Living promotion

We are going to feature in a Vogue Living promotion 'shopping secrets of Melbourne'. We need two hi-res fotos for the feature. Here are some of the shots we will be choosing from.

Some sales and some promotion

We were pleased to be promoted on the David Design page. Maybe some design tragics will explore the site and find their way to us!
We are going to promote ourselves in Vogue Living's October issue. They are having a feature on 'Melbourne's shopping secrets' and we will have half a page for a reasonable price.
We made some sales of accessories this week and have had some serious interest in our furniture by a national organisation based in Richmond. fingers crossed.

News
2008-08-18 David design at Gravity&Grace
David design are proud to announce that Gravity&Grace in Melbourne, Australia, now are selling our furniture! Check their web page: http://www.gravityandgrace.com.au/ and you can contact them at info@gravityandgrace.com.au

www.daviddesign.se/news-from-david/ Click the link on the left to find the above announcement on the David Design site

Showroom

All our furniture has finally arived and is on display in the showroom. I have taken photos with a 8 megapixel digitalcamera of the furniture in its final display context. Here are the pics. We have had two bites as a result of the PR we sent out. We need to generate some copy in the supplements as we cannot afford to advertise.

David Design arrives

Our order from David Design arrived today. We closed the showroom for the delivery unloaded, unpacked, and intstalled and rearranged the store.

We have had some interest from our PR onslaught.

website

Gravity and Grace now has a web presence http://www.gravityandgrace.com.au/
We are now sending out our postcards and press releases. Check it out

We sent the website to our suppliers and had a very positive response especially from Quodes who have asked us to send them high res pictures of the furniture on display.

Promotion 2

Here is one possible version of the post card that we are getting printed. The text on the back will read...At Gravity and Grace we seek to introduce a range of smaller, European design brands to the Australian market. Some are long established and some quite recent arrivals. All these brands share the same passion and enthusiasm that we do for contemporary design allied with functionality and durability. These designs will work equally well within a domestic or commercial setting.

To complement our furniture we have a range of high quality home wares and accessories from around the word. All share the same design ethos as our furniture. Functionality, elegance and durability.

Gravity and Grace is a design store in the European mould and our aim is to make it accessible to the widest audience. One that appreciates the role good design can have in improving our living and working spaces.

Stockist for Hitch Mylius, David Design, Quodes and Naughtone.

Promoting Gravity and Grace

We have been working on a press release and this is what we came up with

267 Swan Street, Richmond, VIC, 3121

PRESS RELEASE

Launched just two weeks ago, Gravity and Grace is a furniture and accessories store whose mission is to introduce to Australia, smaller, more select furniture brands featuring the best of contemporary European design.

Sean Felix and Michael Jongen believe that there is a gap in the Australian Furniture Sector for High End; Design led European furniture by some of the smaller, more interesting manufacturers around.

They have sourced furniture from the United Kingdom, Sweden and Holland, countries whose design output to varying degrees has been neglected in Australia. These countries all have a long history of design creativity and innovation.

Many of these companies have commissioned designs by leading international names, such as Alfredo Haberli, BarberOsgerby, Marcel Wanders, Shin and Tomoko Azumi, Bjorn Dhalstrom, Eero Koivisto, David Chipperfield and Nigel Coates.

By sourcing from smaller European manufacturers Gravity and Grace can offer cutting edge design at significantly lower prices.

This can only be good for the end user and could offer significant cost savings on commercial projects.

Sean Felix has almost twenty years experience in the field of furniture design. With a detailed knowledge of the contemporary design scene in Britain and Europe Sean feels that there is a great deal of excellent design still virtually unknown in Australia.

Our current collection features award winning furniture from Hitch Mylius (UK), Quodes (Holland), David Design (Sweden) and Naughtone (UK).

Pattern Bookcase, Designed by Alfredo Haberli was chosen by Wallpaper as the Best Shelving System 2007. Manufactured by Quodes.

Trace Table Series, Winner of Blueprint Magazine Design Award at 100% Design 2007. Manufactured by Naughtone.

Press Enquiries to: info@gravityandgrace.com.au
Sean Felix P 03 9421 0561 M 0434 123 149

Website: http://www.gravityandgrace.com.au/


High resolution images are available upon request

Publicity and promotion

We wish to promote the store however we are having delays on our website. So we have asked the web builder to set up a HTML site so that we can publicise the store. Paid advertising is out of the question so we need to promote ourselves to magazines and design networks.

We have a press release and are preparing a post card featuring the Superstructure (DD), Trace Tables (naughtone), Satellite series (quodes) and HM85 (hitch/mylius)

Friday afternoon. Here is what the store is looking like right now.

We received floor coverings today so here are some pics featuring Chilewich in front of the HM 18 and HM 30 from Hitch Mylius (and a peek of the oxo) and the Track seating system and trace coffee table from naught one

Press release

At Gravity and Grace we are excited that nearly all our furniture has arrived. We now feel that we have something to offer and promote. But our website is not yet up and we don't want to engage the PR until it is. So in the meantime I contacted the editors of Good Weekend, Sunday Life and the Melbourne Magazine. You never know your luck in a big country! So following is a copy of the email I sent them. Will it intrique them enough to arrange for a journalist to come down and have a look? In the meantime I am scrambling to find some new photos which will show off our wares

Gravity and Grace is a new store in Richmond selling contemporary furniture and accessories? We are an independent start up and we opened very quietly in June at 267 Swan Street, Richmond.
Our furniture comes from the UK, Holland and Sweden. Here are the links to our suppliers

Hitch Mylius - An Introduction

QUODES

naughtone contemporary modern furniture

Welcome to David design - David design
We have had very positive feedback about the look of the store and the furniture and accessories we have. I am still waiting for the website and we are waiting for that before we begin promoting.

However I am writing this email to hopefully interest you in coming and having a look at us and what we have to offer.

PS in the absence of a website here is my blog which does have some pics. http://gravityandgraceinmelbourne.blogspot.com/