Promotion 2

Here is one possible version of the post card that we are getting printed. The text on the back will read...At Gravity and Grace we seek to introduce a range of smaller, European design brands to the Australian market. Some are long established and some quite recent arrivals. All these brands share the same passion and enthusiasm that we do for contemporary design allied with functionality and durability. These designs will work equally well within a domestic or commercial setting.

To complement our furniture we have a range of high quality home wares and accessories from around the word. All share the same design ethos as our furniture. Functionality, elegance and durability.

Gravity and Grace is a design store in the European mould and our aim is to make it accessible to the widest audience. One that appreciates the role good design can have in improving our living and working spaces.

Stockist for Hitch Mylius, David Design, Quodes and Naughtone.

Promoting Gravity and Grace

We have been working on a press release and this is what we came up with

267 Swan Street, Richmond, VIC, 3121

PRESS RELEASE

Launched just two weeks ago, Gravity and Grace is a furniture and accessories store whose mission is to introduce to Australia, smaller, more select furniture brands featuring the best of contemporary European design.

Sean Felix and Michael Jongen believe that there is a gap in the Australian Furniture Sector for High End; Design led European furniture by some of the smaller, more interesting manufacturers around.

They have sourced furniture from the United Kingdom, Sweden and Holland, countries whose design output to varying degrees has been neglected in Australia. These countries all have a long history of design creativity and innovation.

Many of these companies have commissioned designs by leading international names, such as Alfredo Haberli, BarberOsgerby, Marcel Wanders, Shin and Tomoko Azumi, Bjorn Dhalstrom, Eero Koivisto, David Chipperfield and Nigel Coates.

By sourcing from smaller European manufacturers Gravity and Grace can offer cutting edge design at significantly lower prices.

This can only be good for the end user and could offer significant cost savings on commercial projects.

Sean Felix has almost twenty years experience in the field of furniture design. With a detailed knowledge of the contemporary design scene in Britain and Europe Sean feels that there is a great deal of excellent design still virtually unknown in Australia.

Our current collection features award winning furniture from Hitch Mylius (UK), Quodes (Holland), David Design (Sweden) and Naughtone (UK).

Pattern Bookcase, Designed by Alfredo Haberli was chosen by Wallpaper as the Best Shelving System 2007. Manufactured by Quodes.

Trace Table Series, Winner of Blueprint Magazine Design Award at 100% Design 2007. Manufactured by Naughtone.

Press Enquiries to: info@gravityandgrace.com.au
Sean Felix P 03 9421 0561 M 0434 123 149

Website: http://www.gravityandgrace.com.au/


High resolution images are available upon request

Publicity and promotion

We wish to promote the store however we are having delays on our website. So we have asked the web builder to set up a HTML site so that we can publicise the store. Paid advertising is out of the question so we need to promote ourselves to magazines and design networks.

We have a press release and are preparing a post card featuring the Superstructure (DD), Trace Tables (naughtone), Satellite series (quodes) and HM85 (hitch/mylius)

Friday afternoon. Here is what the store is looking like right now.

We received floor coverings today so here are some pics featuring Chilewich in front of the HM 18 and HM 30 from Hitch Mylius (and a peek of the oxo) and the Track seating system and trace coffee table from naught one

Press release

At Gravity and Grace we are excited that nearly all our furniture has arrived. We now feel that we have something to offer and promote. But our website is not yet up and we don't want to engage the PR until it is. So in the meantime I contacted the editors of Good Weekend, Sunday Life and the Melbourne Magazine. You never know your luck in a big country! So following is a copy of the email I sent them. Will it intrique them enough to arrange for a journalist to come down and have a look? In the meantime I am scrambling to find some new photos which will show off our wares

Gravity and Grace is a new store in Richmond selling contemporary furniture and accessories? We are an independent start up and we opened very quietly in June at 267 Swan Street, Richmond.
Our furniture comes from the UK, Holland and Sweden. Here are the links to our suppliers

Hitch Mylius - An Introduction

QUODES

naughtone contemporary modern furniture

Welcome to David design - David design
We have had very positive feedback about the look of the store and the furniture and accessories we have. I am still waiting for the website and we are waiting for that before we begin promoting.

However I am writing this email to hopefully interest you in coming and having a look at us and what we have to offer.

PS in the absence of a website here is my blog which does have some pics. http://gravityandgraceinmelbourne.blogspot.com/

Accessories

Gravity and Grace also encompasses accessories which have been selected to connect with the furniture we are offering so if you like the Pattern Shelving system you may also be interested in the Essence glassware range also designed by Alfredo Halberli.

We have a range of mirrors including to climb as pictured and the Tia Mirror.

Open for business

Gravity and Grace opened quietly on Saturday July 5th. On Friday we had unpacked and installed our furniture from Hitch Mylius our first shipment. On Friday evening we took down the butcher's paper and exposed our sparse and minimalist look:-) Since then the shipments have been steadily arriving and the showroom has been filling up. The HM 35 in the window draws in the curious.

Structure Chair

We are waiting for a shipment from David Design a Swedish company. One of their most interesting pieces is the Superstructure which will go straight in the front window when it arrives. Here is a pic.

Our suppliers

My partner aka Mr Grace has selected four suppliers from whom we will source our furniture. They are all companies that have a strong design ethic encompassing form and function

Hitch Mylius - An Introduction
Hitch Mylius is an award-winning British manufacturer of contemporary upholsteredfurniture, established by designers Tristram and Hazel Mylius in 1971.
QUODES

naughtone contemporary modern furniture
there is no in between to naughtone's strategy. Useful, beautiful furniture is defined by straightforward british ..

Welcome to David design - David design
Functional Swedish furniture design

naught one

naught one is a young company based in Leeds, UK. We received their shipment yesterday. Their furniture had got some attention in Vogue Living as a result of the Milan Furniture Fair and subsequently we received enquiries about it as we are the only store which retails their product in Australia.

Here is what a small showroom looks like when a large shipment arrives. There is only two of us and it was an exhausting day unloading and unpacking a shipment and then installing.

However the store finally looks full (We are expecting one more shipment from Sweden) and now customers may now be enticed in and hopefully linger and buy, and you can see the store after the naught one shipment was unpacked.

Quodes

We are dealing with a company in Haarlem Holland called Quodes. Check out their collection http://www.quodes.com/index-collection.html

The Pattern shelving is by Alfredo Häberli. Wallpaper annointed it the best shelving system in 2007. The shelving is attracting a lot of attention in the store.

The credenza's only arrived yesterday.

Introducing Gravity and Grace

Gravity and Grace is a new retail store in Richmond, Victoria selling contemporary furniture and design. We are a self financed start up and we opened our doors ever so quietly two weeks ago. Not all our furniture has arrived so we are not in a postion to promote ourselves yet and are relying on word of mouth.

We are based in Swan Street, Richmond which is burgeoning with furniture stores and is becoming a destination strip for those tired of the offerings on Church Street. Gravity and Grace aims a little differently and hopes to challenge the Italian design dominance in Melbourne by offering elegant and functional furniture from England, Holland and Sweden.

We are also offering well designed, beautiful and useful accessories